As I've described, my office occasionally receives galleys of forthcoming books, usually fiction directed toward women (although last month we got something that looks like a mash-up of World War Z and Sex in the City). Sometimes they come addressed to the marketing department, sometimes to me or to the marketing assistant. Usually, publicists send galleys… Continue reading Judging books by their covers
Tag: books
Misdirected Mail
Be honest. When you hear the term "direct mail," how do you feel?Kind of gross, right?But I cannot lie, it's part of what I do now. The elaborate, extensive catalog we produce each season is a showcase that editors, sales reps, and authors can use to promote their work, but it is also a direct… Continue reading Misdirected Mail
Sara Davis 