In 2015, when my friends were curating Spotify playlists to listen to on their smartphones, I still listened to CDs and the same three Pandora stations I created when I registered in 2009 and could only seed channels with musical concepts. One of my stations was exclusively for classical and modernist instrumentals--study music. One featured… Continue reading Pandora’s Music Box
Tag: marketing
The Laws of (Marketing) Magic
A few months ago, I wrote on Facebook that about 60% of the staff at my current job refers to my work as "doing my magic." It's a variation of an old meme: Something is needed Sara does her magic Profit! At first, I was somewhat flattered by this--"I really feel like a magician, y'all" was my… Continue reading The Laws of (Marketing) Magic
Judging books by their covers
As I've described, my office occasionally receives galleys of forthcoming books, usually fiction directed toward women (although last month we got something that looks like a mash-up of World War Z and Sex in the City). Sometimes they come addressed to the marketing department, sometimes to me or to the marketing assistant. Usually, publicists send galleys… Continue reading Judging books by their covers
Misdirected Mail
Be honest. When you hear the term "direct mail," how do you feel?Kind of gross, right?But I cannot lie, it's part of what I do now. The elaborate, extensive catalog we produce each season is a showcase that editors, sales reps, and authors can use to promote their work, but it is also a direct… Continue reading Misdirected Mail
Sara Davis 