A few months ago, I wrote on Facebook that about 60% of the staff at my current job refers to my work as "doing my magic." It's a variation of an old meme: Something is needed Sara does her magic Profit! At first, I was somewhat flattered by this--"I really feel like a magician, y'all" was my… Continue reading The Laws of (Marketing) Magic
Category: How Not To Be:
How Not To Be: Promo Copy
I actually drafted this post several months ago, but felt hesitant about publishing it while I still worked for my previous employer. I sent it out into the world now mainly because I think it will be of interest to first-time authors, particularly the academic authors-to-be of my acquaintance. The occasion: I was working on… Continue reading How Not To Be: Promo Copy
How Not To Be: Publicity
I've been a high school teacher and a tour guide for drunken out-of-towners; I've provided customer service to angry, entitled museum members. I've dealt with some tough customers, in other words. Yet I'm continually surprised at some of the rude and ungenerous replies that scholars and authors return to my department's marketing efforts. The worst… Continue reading How Not To Be: Publicity
How Not To Be: Peer Review
This post is modified from the original, which appeared in 2012 on Peachleaves. Back in my hoop-jumping early years of grad school, I sent an abstract of a seminar paper to three editors of a proposed volume. The road to revision never did run smooth, but the process for this volume was more painful than it… Continue reading How Not To Be: Peer Review
Sara Davis 