Hello friends. Have a poem for this hot, hot summer day: Getting Lucky With Jamie by Nicole Steinberg If you want to go a tiny bit hipster, here’s how: Grab a romper and go to town on the all-natural train from Jackson Heights to lower Manhattan; mask any contempt for the matchy-matchy girls under your… Continue reading Get Excited, and Get Lucky
Category: Book Pushing: Marketing and Packaging
Judging books by their covers
As I've described, my office occasionally receives galleys of forthcoming books, usually fiction directed toward women (although last month we got something that looks like a mash-up of World War Z and Sex in the City). Sometimes they come addressed to the marketing department, sometimes to me or to the marketing assistant. Usually, publicists send galleys… Continue reading Judging books by their covers
The Wives
This post was originally published on Peachleaves. I updated my Goodreads page – are you my Goodreads friend? You should be! – with a book I picked up in a used bookstore during lunch yesterday: The Wife, by Meg Wolitzer. (Meg Wolitzer also wrote The Uncoupling, which I quite enjoyed.) When I searched Goodreads for… Continue reading The Wives
A game for book snobs
So awhile ago on Twitter, I linked to an article that satisfyingly applied charts and graphs to my pet peeve of book titling, "The ___'s Daughter." (To be fair, my expressed peeve was with "The ___'s Wife," but you can see the connection.) The article at The Millions also called out the title construction "The… Continue reading A game for book snobs
Misdirected Mail
Be honest. When you hear the term "direct mail," how do you feel?Kind of gross, right?But I cannot lie, it's part of what I do now. The elaborate, extensive catalog we produce each season is a showcase that editors, sales reps, and authors can use to promote their work, but it is also a direct… Continue reading Misdirected Mail
Sara Davis 